PRIDESLOVE-Brand Introduction
Brand creation background: The founders of PRIDESLOVE are a gay couple. Based on their own needs and experiences as well as those of the LGBTQ community, they found that there was a lack of LGBT clothing brands in the market that could make the community feel comfortable and identified, so they decided to create PRIDESLOVE.
Brand concept and value proposition: Its brand concept emphasizes "inclusive" and "the way you are". The brand believes that the clothes we wear should allow people to express themselves freely and should not be bound by traditional aesthetic standards. Therefore, in terms of product design, prices and sizes are fully considered to meet the needs of different consumers. All products have 8 sizes from S to 5X, and the prices are consistent. There will be no special series such as plus sizes, which truly achieves tolerance for all body types.
Brand influence and significance: The brand story of PRIDESLOVE has given great power to the LGBTQ community, allowing them to be deeply infected and inspired by the brand value. Many people will show it generously after purchasing the brand's products. From the posts of users on INS, we can see that #pride prideslove appears frequently, which shows that the brand has given users great courage to disclose their sexual orientation and identity, enabling them to be deeply proud of themselves and actively participate in the LGBTQ community to fight for rights and hope for more people. At the same time, the brand's value proposition has gradually become a mainstream trend in the world, expanding its influence.
Some internationally renowned brands' support for the LGBTQ community and related stories
Apple: Apple has long supported the LGBTQ community. In 2014 Pride Month, more than 5,000 employees, including CEO Cook, participated in the Pride Parade in San Francisco. In October of the same year, Cook publicly stated that he was gay in an editorial for Bloomberg Business. Since 2017, Apple has released new Pride-themed watch bands and dials every year. The new Pride watch strap released on the eve of Pride Month in 2023 is inspired by the "strength and beauty of the LGBT + community". The entire strap is mainly white, and the light blue, pink, white, black and brown contained in it represent black, Latino, transgender and non-binary individuals in the community. Matching watch faces and iOS wallpapers are also released.
Disney: Disney launched a Pride series of products including clothing, accessories, plush toys and pins in Pride Month in 2023. Its Pride clothing covers rainbows, hearts, clouds and Mickey Mouse icons, and the words "Disney Pride" are printed on the back with puff ink. In addition, Marvel, Pixar and Star Wars Pride Month clothing, toys and games are also launched, and the annual LGBT group carnival party feast is held at Disneyland Paris, inviting many artists to perform.
Coca-Cola: As one of the first American companies to support the LGBT employment non-discrimination bill, Coca-Cola has a long history of inclusive marketing and diversity. During Pride Month 2023, Coca-Cola launched products such as Love Script bottles, Pride striped mugs, bucket hats, T-shirts, stickers, key chains, etc. on its official website.